Amante, Jan Vincent <br/><br/>
Consumer buying behavior of Dumagueteños toward Branded Medicines / 
by Jan Vincent Amante, Elvie Enjerto, Ian Lebanan, Catherine Merced, and Stephen Pael. 
 - 52 leaves :  ill. (col.) ;  28 cm  resources 
<br/><br/> A study analyzing consumer behavior of Dumaguete City residents toward branded medicines. 
<br/><br/>Undergraduate feasibility study (Business Administration major in Marketing Management Bachelor of Science in) — Foundation University, 2015 
<br/><br/>Includes bibliographical references and appendices. 
<br/><br/> Abstract <br/>It was the obiective of this study that we may determine the buying behavior of Dumagueteños towards<br/>Branded Medicines.<br/>The researchers selected the respondents with age groups from 18 and above as the target<br/>respondents. The survey questionnaires serve as the primary data gathering instrument for the<br/>respondents to answer. The distribution of the questionnaires handed to the people of the different<br/>barangays in Dumaguete City. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Philippines.<br/>Brand name products--Marketing--Philippines.<br/>Pharmaceutical industry--Philippines.<br/>Marketing research--Philippines.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Project Feasibility Study :--Business Administration major in Marketing Management Bachelor of Science in ;--FSB310.
<br/><br/><label>LC Class. No.: </label>(CBA-BAMM) LG 221 D35 B87  / A5 B87 M37 2015 A51