02211naa a2200337Ia 4500003000400000005001700004008004100021040010500062050005100167100003200218245016200250264005800412300005700470336002600527337002800553338002700581500009400608502014700702504005600849520044800905650003601353650004901389650004201438650003701480658012101517700002201638700001701660700002201677700001801699856015601717OSt20260304133910.0200107s2015    xx            000 0 und d  bEnglishcFoundation University LibraryaFoundation University LibrarydFoundation University Library  a(CBA-BAMM) LG 221 D35 B87bA5 B87 M37 2015 A51  aAmante, Jan Vincenteauthor10aConsumer buying behavior of Dumagueteños toward Branded Medicines /cby Jan Vincent Amante, Elvie Enjerto, Ian Lebanan, Catherine Merced, and Stephen Pael.  aDumaguete CitybFoundation Uiniversity, c2015.42015  a52 leaves :bill. (col.) ;c28 cm3volumefresources  3rdacontentatextbtxt  3rdamediaaunmediatedbn  3rdacarrieravolumebnc  aA study analyzing consumer behavior of Dumaguete City residents toward branded medicines.  aUndergraduate feasibility study (Business Administration major in Marketing Management Bachelor of Science in) — Foundation University, 2015  aIncludes bibliographical references and appendices.  aAbstract 
It was the obiective of this study that we may determine the buying behavior of Dumagueteños towards
Branded Medicines.
The researchers selected the respondents with age groups from 18 and above as the target
respondents. The survey questionnaires serve as the primary data gathering instrument for the
respondents to answer. The distribution of the questionnaires handed to the people of the different
barangays in Dumaguete City.  aConsumer behaviorxPhilippines.  aBrand name productsxMarketingxPhilippines.  aPharmaceutical industryxPhilippines.  aMarketing researchxPhilippines.  aProject Feasibility Study :bBusiness Administration major in Marketing Management Bachelor of Science in ;cFSB310.1 aEnjerto, Elvie T.1 aLebanan, Ian1 aMerced, Catherine1 aPael, Stephen  3Consumer buying behavior of Dumagueteños toward Branded Medicinesuhttps://drive.google.com/file/d/15t_iIGK-y6-DqgjhMzw2ejM9oK2cPQCh/view?usp=sharing