TY  - GEN
AU  - Amante, Jan Vincent
AU  - Enjerto,Elvie T.
AU  - Lebanan,Ian
AU  - Merced,Catherine
AU  - Pael,Stephen
TI  - Consumer buying behavior of Dumagueteños toward Branded Medicines
AV  - (CBA-BAMM) LG 221 D35 B87 A5 B87 M37 2015 A51
PY  - 2015///
CY  - Dumaguete City
PB  - Foundation Uiniversity, 
KW  - Consumer behavior
KW  - Philippines
KW  - Brand name products
KW  - Marketing
KW  - Pharmaceutical industry
KW  - Marketing research
KW  - Project Feasibility Study
KW  - Business Administration major in Marketing Management Bachelor of Science in
KW  - FSB310
N1  - A study analyzing consumer behavior of Dumaguete City residents toward branded medicines; Undergraduate feasibility study (Business Administration major in Marketing Management Bachelor of Science in) — Foundation University, 2015; Includes bibliographical references and appendices
N2  - Abstract 
It was the obiective of this study that we may determine the buying behavior of Dumagueteños towards
Branded Medicines.
The researchers selected the respondents with age groups from 18 and above as the target
respondents. The survey questionnaires serve as the primary data gathering instrument for the
respondents to answer. The distribution of the questionnaires handed to the people of the different
barangays in Dumaguete City
UR  - https://drive.google.com/file/d/15t_iIGK-y6-DqgjhMzw2ejM9oK2cPQCh/view?usp=sharing
ER  -