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  <titleInfo>
    <title>A Marketing research on the factors affecting the consumers' consideration in acquiring a loyalty card in the Gasoline Station Dumaguete City</title>
  </titleInfo>
  <name type="personal">
    <namePart>Foncaedas, Cris Allaine</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Hormillada, Claudine</namePart>
  </name>
  <name type="personal">
    <namePart>Narciso, John Rey</namePart>
  </name>
  <name type="personal">
    <namePart>Pis-an, Chona Mae</namePart>
  </name>
  <name type="personal">
    <namePart>Tindog, John Noel</namePart>
  </name>
  <name type="personal">
    <namePart>Torres, Robert Mel</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xx</placeTerm>
    </place>
    <dateIssued encoding="marc">2017</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">und</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>43</extent>
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  <abstract>Focuses on determining the factors affecting the Consumers' Consideration in Acquiring a Loyalty Card in Gasoline Station; reveals that majority of the respondents belongs to the young professionals sector who are male and earning less a minimum per month.</abstract>
  <subject>
    <topic>Costumer loyalty</topic>
  </subject>
  <classification authority="ddc">F73</classification>
  <recordInfo>
    <recordCreationDate encoding="marc">200107</recordCreationDate>
  </recordInfo>
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