TY - GEN AU - Foncaedas, Cris Allaine AU - Hormillada,Claudine AU - Narciso,John Rey AU - Pis-an,Chona Mae AU - Tindog,John Noel AU - Torres,Robert Mel TI - A Marketing research on the factors affecting the consumers' consideration in acquiring a loyalty card in the Gasoline Station Dumaguete City PY - 2017/// CY - Dumaguete City PB - Foundation University, KW - Costumer loyalty N2 - Focuses on determining the factors affecting the Consumers' Consideration in Acquiring a Loyalty Card in Gasoline Station; reveals that majority of the respondents belongs to the young professionals sector who are male and earning less a minimum per month ER -