building a business ( student book ) Anderton, Alain creator Malcolm, Andrew text xx 2009 monographic und

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144 Gives the opportunity to examine how a business develops beyond its start-up phase and focuses on the practical methods to build up a business, including marketing, customer service and financial and people management, and also the effects on the outside world; tells how the interactions between departments and between the business and the outside world affect the success or failure of a growing business. Business communication 651.7 An2 978-1-84690-497-4 200107