TY - GEN AU - Anderton, Alain AU - Malcolm, Andrew TI - Edexcel GCSE business: : building a business ( student book ) SN - 978-1-84690-497-4 U1 - 651.7 PY - 2009/// CY - England PB - Pearson Education Ltd, KW - Business communication N2 - Gives the opportunity to examine how a business develops beyond its start-up phase and focuses on the practical methods to build up a business, including marketing, customer service and financial and people management, and also the effects on the outside world; tells how the interactions between departments and between the business and the outside world affect the success or failure of a growing business ER -