TY  - BOOK
AU  - Mrantinkovic, Aleksandar  
AU  - Piestun, Dan  
AU  - Fouda, Hazem Shawky  
AU  - Killlings, Felecia 
AU  - Hajj, Sandra El  
AU  - Parveen, Fozia 
AU  - Krunic, Igor  
AU  - Pehcevski, Jovan 
AU  - Nur, Tajina  
AU  - Stephen 
AU  - Michelle 
ED  - 3G E-Learning
TI  - Micro perspective of tourism and hospitality
SN  - 978194659538
U1  - 338.4791 
KW  - Tourism
KW  - Hospitality
KW  - Micro Perspective of Tourism and Hospitality
KW  - HOSM102
N1  - Tables; Tables. "Full Color Book plus DVD"
"Over 100 hours Interactive E-lectures, Quiz and Videos in DVD"
"DVD has many useful features for teachers to teach with digital resources in classroom" --On Cover; Includes bibliographical references and index; Chapter 1 Understanding Tourism.
Chapter 2 Hospitality Industry.
Chapter 3 Human Resource Management for Hospitality.
Chapter 4 Hotel Revenue and Cost Centers
Chapter 5 Accommodation Management.
Chapter 6 CRM in Tourism and Hospitality
Chapter 7 Consumer Behavior in Tourism.
Chapter 8 Front Office Operations.
Chapter 9 Food and Beverage Services.
Chapter 10 Crisis Management in Tourism.
Index
N2  - "The hospitality and tourism industry has grown multiple folds in the last few decades. We are all tourists from heart and soul and the hospitality and tourism industry has made sure that our travel is easy, fun, cost-effective and safe. Today, it is considered good business practices for tourism industries to support their micro environment through strategic perspectives. This is necessary because we cannot contemplate through companies existing without their environment. If companies do not involve themselves in such undertakings, they are in danger of isolating themselves from the shareholder. Contemporary needs, demands and desires of tourist's have led to the emergence of new trends in hospitality offering design. As micro perspectives, theories of quality management, business/organizational excellence, strategic human resource management will be introduced in this book, including the main concepts, principles, methods and techniques that can be applied in relation to organizational strategic change and improvement.

This edition is completely revised and new chapters are added. This book will cover the workings, operations, and the integrative activities of the major stakeholders in the tourism and hospitality industry.--Provided by the Publisher
ER  -