03275nam a22005177a 4500 OSt 20260629151053.0 230912b |||||||| |||| 00| 0 eng d 9791984679857 [paperback]. Mind Mover : ₱5,760.00 English Foundation University Library TX 911.3.M3 .2023 T47 658.8 T41 2023 3G E-Learning Author, Editor and Publisher Sales marketing and PR service industry / by 3G E-Learning 3rd Edition. New York, NY : 3G E-Learning, 2023 2023 xiv, 438 pages : color illustrations, 26 cm + 1 DVD 4 3/4 in resource resource rda content text txt rda media unmediated n rda carrier volume volume nc CHM-HosMgt Series Tables. Full Color Book plus DVD" "Over 100 hours Interactive E-lectures, Quiz and Videos in DVD" "DVD has many useful features for teachers to teach with digital resources in classroom" --On Cover Includes bibliographical references and index. Chapter 1 Introduction to Marketing Management. Chapter 2 Managing Marketing Channels. Chapter 3 Marketing Communications. Chapter 4 Sale Management and Personal Selling. Chapter 5 Salesmanship Recruitment, Selection and Sales Training. Chapter 6 Marketing Segmentation, Targeting, and Positioning. Chapter 7 Public Relations. Chapter 8 Social Media for Public Relations and Customer Relation. Index "This third edition of Sales and PR in Service Industry presents the coverage in eight chapters. The content coverage is updated and new topics are added. This book provides an overview of the field of marketing and public relations with a focus on what managers need to know to operate the functions effectively and efficiently. Whilst selling is a vital element of hospitality marketing, sales strategies should be integrated into the marketing plan and are consistent with a marketing orientation. Keeping the audience well-informed about a business and its services is of utmost importance for any organization. For any company, its main objective is to market and sell its services or products profitably." --Provided by the Publisher Sales force management. 7056 Sales management. 7050 Marketing. 6062 Public relations. 7043 Mrantinkovic, Aleksandar Editor 6919 Piestun, Dan Editor 6920 Fouda, Hazem Shawky Editor 6921 Killlings, Felecia Editor 6922 Hajj, Sandra El Editor 6923 Parveen, Fozia Editor 6924 Krunic, Igor Editor 6925 Pehcevski, Jovan Editor 6926 Nur, Tajina Editor 6927 Stephen Editor 6928 Michelle Editor 6929 https://drive.google.com/file/d/1UNfJB42KZV6Gp3g-Yfg8E51ihlczeJrA/view?usp=share_link Click here to view the table of contents. lcc BK 0 3rd edition TX 911.3 .M3 .2023 T47 (CHM-HosMgt) 3314 3314 https://drive.google.com/file/d/1UNfJB42KZV6Gp3g-Yfg8E51ihlczeJrA/view?usp=share_link 0 0 ddc 0 0 FOUNDATION FOUNDATION MAIN-CHM 2023-09-12 Purchased 2 3 Circ 658.8 T41 2023 63100 2026-01-13 13:58:00 2025-08-28 2023-09-12 BK 63100 https://drive.google.com/file/d/1UNfJB42KZV6Gp3g-Yfg8E51ihlczeJrA/view?usp=share_link 0 0 lcc 0 7 NFIC FOUNDATION FOUNDATION MAIN-CHM 2026-06-29 Library Budget 0 (CHM-HosMgt) TX 911.3 .M3 .2023 T47 0252026003112 2026-06-29 15:09:02 2026-06-29 BK CHM-HosMgt-2026112 https://drive.google.com/file/d/1UNfJB42KZV6Gp3g-Yfg8E51ihlczeJrA/view?usp=share_link 0 0 lcc 0 4 NFIC FOUNDATION FOUNDATION MAIN-CHM 2026-06-29 Library Budget 0 (CHM-HosMgt) TX 911.3 .M3 .2023 T47 c.2 0252026003113 2026-06-29 15:10:36 2026-06-29 BK CHM-HosMgt-2026113