TY  - BOOK
AU  -  Mrantinkovic, Aleksandar  
AU  - Piestun, Dan  
AU  - Fouda, Hazem Shawky 
AU  -  Killlings, Felecia  
AU  - Hajj, Sandra El 
AU  - Parveen, Fozia   
AU  - Krunic, Igor 
AU  - Pehcevski, Jovan  
AU  -  Nur, Tajina   
AU  - Stephen   
AU  - Michelle 
ED  - 3G E-Learning
TI  - Sales marketing and PR service industry
T2  - CHM-HosMgt Series
SN  - 9791984679857
AV  - TX 911.3.M3  .2023 T47
U1  - 658.8 
KW  - Sales force management
KW  - Sales management
KW  - Marketing
KW  - Public relations
N1  - Tables; Full Color Book plus DVD"
"Over 100 hours Interactive E-lectures, Quiz and Videos in DVD"
"DVD has many useful features for teachers to teach with digital resources in classroom" --On Cover; Includes bibliographical references and index; Chapter 1 Introduction to Marketing Management.
Chapter 2 Managing Marketing Channels.
Chapter 3 Marketing Communications.
Chapter 4 Sale Management and Personal Selling.
Chapter 5 Salesmanship Recruitment, Selection and Sales Training.
Chapter 6 Marketing Segmentation, Targeting, and Positioning.
Chapter 7 Public Relations.
Chapter 8 Social Media for Public Relations and Customer Relation.

Index
N2  - "This third edition of Sales and PR in Service Industry presents the coverage in eight chapters. The content coverage is updated and new topics are added. This book provides an overview of the field of marketing and public relations with a focus on what managers need to know to operate the functions effectively and efficiently. Whilst selling is a vital element of hospitality marketing, sales strategies should be integrated into the marketing plan and are consistent with a marketing orientation. Keeping the audience well-informed about a business and its services is of utmost importance for any organization. For any company, its main objective is to market and sell its services or products profitably." --Provided by the Publisher
UR  - https://drive.google.com/file/d/1UNfJB42KZV6Gp3g-Yfg8E51ihlczeJrA/view?usp=share_link
ER  -