TY  - GEN
AU  - Evans, Nigel G.
TI  - Strategic management for tourism, hospitality and events
SN  - 978032331836
AV  - (CHM-HM) G155 A1   .2024 E927  
KW  - Tourism--Management.
KW  - Hospitality industry--Management.
KW  - Strategic planning
KW  - Hospitality Management, Bachelor of Science in.
KW  - Strategic Management & Total Quality Management in Tourism & Hospitality
KW  - HOSM203
N1  - Includes bibliographical references and appendices
N2  - "Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding and it is an essential resource for Tourism, Hospitality and Events students"-- Provided by publisher
ER  -