A marketing research on the buying behavior of parents towards choosing snacks for their kindergarten students in public elementary schools in Dumaguete City /
by Gay Marie Bacor, Dan Audris Lagbas, Stephen Ryan Hashimoto
- vi, 43 leaves : ill. (chiefly color) ; 28 cm. resource
Includes bibliographical references and appendices.
ABSTRACT The study sought to determine the buying behavior of parents of kindergarten students in public elementary schools towards choosing snacks for their students. The researchers floated 330 survey questionnaires in Dumaguete City. The researchers were positioned near the public-school areas. From the survey conducted, the findings revealed that majority of the respondents within the minimum wage. More than half of the respondents spent P 20.00 - P 30.00 a day for the snacks of their kindergarten students. More than half of the respondents provided readymade snacks to their children. Majority of the respondents saw that, giving homemade Snacks to their children would help lessen the risk of their children experiencing food allergies or food poisoning and can assure that what their children or students eat is healthy.
Consumer behavior--Philippines--Dumaguete City. Parents--Attitudes --Philippines Snack foods--Purchasing--Philippines. Food preferences in children --Philippines Marketing research --Philippines.
Project Feasibility Study :--Administration Major Marketing Management, Bachelor of Science in ;--FSB301.