TY  - BOOK
AU  - Alabata, John Rey
AU  - Bation, Ivy
AU  - Cabasag, Lady An
AU  - Mationg, Abraham
TI  - A feasibility study on the establishment of Kusina ni Juan at Calindagan, Dumaguete City
AV  - CHM (HRM-FS) LG 221 D35 H67  A5 H68 2014 A43
KW  - Restaurants
KW  - Philippines
KW  - Dumaguete City.
KW  - Planning.
KW  - Philippine cooking
KW  - Philippines.
KW  - Food service
KW  - Business planning.
KW  - Hospitality industry
KW  - Management.
KW  - Feasibility studies
KW  - Food industry
KW  - Small business enterprises
KW  - Planning
KW  - Research in Tourism & Hospitality
KW  - Hospitality Management Major in Hotel and Restaurant Management, Bachelor of Science.
KW  - HOSM 404
N1  - Includes bibliographical references and appendices.; Bachelor of Science in Hospitality Management Major in Hotel and Restaurant Management
N2  - ABSTRACT
The Objectives of the study to determine the viability of establishing a Kusina ni
Juan. The Objectives in this study are the following:
The research instrument used is a questionnaire to gather information about the
expected service to be provided by the establishment, to determine the pricing
strategy to guide the target buyer. The questionnaires were distributed to the
selected respondents with a total of 384 respondents.
The proposed project has a market since 85.68% of the possible customers are
willing to patronize the restaurant. The business has an appropriate management
structure which is composed of 25 employees. It is financially viable because the
financial analysis and evaluation showed that it is profitable with three years and
a half, the investment will be covered. Finally the business will generate
employment in the city of Dumaguete, meet the needs and wants of the
employees and resident at Dumaguete
ER  -