03621nam a22003857a 4500 OSt 20260429103250.0 260429b |||||||| |||| 00| 0 eng d Foundation University eng Foundation University rda CHM (HRM-FS) LG 221 D35 H67 A5 H68 2014 A23 Academia, Carlito 7586 author. A feasibility study of the establishment of Yamae's Coffee shop at Sto. Rosario Heights, Dumaguete City / by Carlito Academia, Jason Alto, Nyl Jun Embelino, and [others] Dumaguete City : Foundation University, 2014. 2014. xii, 158 leaves : ill. (col.) 28 cm Thesis leaves rdacontent text txt rdamedia unmediated n thesis volume nc Thesis Undergraduate (BS in Hospitality Management Major in Hotel and Restaurant Management) -- Foundation University, Dumaguete City, 2014. Includes bibliographical references and appendices. ABSTRACT One of the objectives of the study is to determine the feasibility of opening a coffee shop at Sto. Rosario Heights, Bacagay, in the city of Dumaguete. The name off the proposed subject is YAMAE'S COFFEE SHOP. The specific areas that are considered in the feasibility study are the marketing, management, financial, technical and socio-economic aspects of the proposed project. Descriptive research method was employed to collect the information concerning consumers spending pattern with the survey questionnaire as an instrument in data collection. Convenience sampling is used and had a total of 372 respondents from people going to Boulevard, Seaport, the neighboring establishments and also with the people around Dumaguete City. The survey questionnaires prepared were distributed to the respondents and were collected afterwards. The study of the proposed project is feasible from marketing, management, technical, financial, and socio economic point of view. Majority of the respondents are willing to patronize the Coffee Shop with 317 or 93.67% responses, thus the proposed project has a market. A total of 14 employees will be employed and are properly compensated with salaries and wages, and benefits based on the local code requirements. The proposed project is profitable based on the computation of the financial statement. The return on investment is at 40.88% which increases every year. Lastly, the proposed business will contribute to the income of the government, generate employment and cater to the needs and wants of the external and internal customers. Bachelor of Science in Hospitality Management Major in Hotel and Restaurant Management Coffeehouses Philippines Dumaguete City. Planning. 15404 Cafes 9366 Philippines. Management. Food service 14561 Business planning. Hospitality industry 15405 Philippines Management. Feasibility studies Food industry 9366 Philippines. Small business enterprises Planning. Philippines 15678 Research in Tourism & Hospitality : Hospitality Management Major in Hotel and Restaurant Management, Bachelor of Science. ; HOSM 404 Alto, Jason co-author 7587 Embelino, Nyl Jun co-author 15406 Marimat, Robert co-author 15407 Rusiana, Wenmer co-author 15798 lcc FS LG 221 D35 H67 A5 H68 2014 A23 CHM (HRM-FS) 0 5855 5855 0 0 lcc 0 0 FOUNDATION FOUNDATION MAIN-UGThe 2026-04-29 Donated 0 CHM (HRM-FS) LG 221 D35 H67 A5 H68 2014 A23 58182 2026-04-29 10:33:17 2026-04-29 FS HRM-FS-2026015