TY  - BOOK
AU  - Academia, Carlito
AU  - Alto, Jason
AU  - Embelino, Nyl Jun
AU  - Marimat, Robert
AU  - Rusiana, Wenmer
TI  - A feasibility study of the establishment of Yamae's Coffee shop at Sto. Rosario Heights, Dumaguete City
AV  - CHM (HRM-FS) LG 221 D35 H67  A5 H68 2014 A23
KW  - Coffeehouses
KW  - Philippines
KW  - Dumaguete City.
KW  - Planning.
KW  - Cafes
KW  - Philippines.
KW  - Management.
KW  - Food service
KW  - Business planning.
KW  - Hospitality industry
KW  - Management
KW  - Feasibility studies
KW  - Food industry
KW  - Small business enterprises
KW  - Planning
KW  - Research in Tourism & Hospitality
KW  - Hospitality Management Major in Hotel and Restaurant Management, Bachelor of Science.
KW  - HOSM 404
N1  - Includes bibliographical references and appendices.; Bachelor of Science in Hospitality Management Major in Hotel and Restaurant Management
N2  - ABSTRACT
One of the objectives of the study is to determine the feasibility of opening
a coffee shop at Sto. Rosario Heights, Bacagay, in the city of Dumaguete. The
name off the proposed subject is YAMAE'S COFFEE SHOP. The specific areas
that are considered in the feasibility study are the marketing, management,
financial, technical and socio-economic aspects of the proposed project.
Descriptive research method was employed to collect the information
concerning consumers spending pattern with the survey questionnaire as an
instrument in data collection. Convenience sampling is used and had a total of 372 respondents from people going to Boulevard, Seaport, the neighboring
establishments and also with the people around Dumaguete City. The survey
questionnaires prepared were distributed to the respondents and were collected
afterwards.
The study of the proposed project is feasible from marketing,
management, technical, financial, and socio economic point of view. Majority of
the respondents are willing to patronize the Coffee Shop with 317 or 93.67%
responses, thus the proposed project has a market. A total of 14 employees will
be employed and are properly compensated with salaries and wages, and
benefits based on the local code requirements. The proposed project is profitable
based on the computation of the financial statement. The return on investment is
at 40.88% which increases every year. Lastly, the proposed business will
contribute to the income of the government, generate employment and cater to
the needs and wants of the external and internal customers
ER  -