Balansag, Liza <br/><br/>
Establishment of Daybreak Cafe at Flores Avenue, Dumaguete City / 
by Liza Balansag, Johny Rock Manigsaca, Dionard Moradilla, and [others] 
 - Dumaguete City :  Foundation University,  2014. 
 - xii, 224 leaves :  ill. (col.)  28 cm  leaves 
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<br/><br/>Includes bibliographical references and appendices.  
<br/><br/> ABSTRACT<br/>One of the objectives of the study is to determine the feasibility of opening<br/>a coffee shop beside Atong Kamalig, Flores Avenue, in the city of Dumaguete.<br/>The of the proposed subject is DayBreak Cafe. The specific areas that are<br/>considered in the feasibility study are the marketing, management, financial,<br/>technical and socio-economic aspects of the proposed project.<br/>Descriptive research method was employed to collect the information<br/>concerning consumers spending pattern with the survey questionnaire as an<br/>instrument in data collection. Convenience sampling is used and had a total of 380 respondents from people going to Boulevard, Seaport, the neighboring<br/>establishments and also with the people around Dumaguete City. The survey<br/>questionnaires prepared were distributed to the respondents and were collected<br/>afterwards.<br/>The study of the proposed project is feasible from marketing, management,<br/>technical, financial, and socio economic point of view. Majority of the<br/>respondents are willing to patronize the Coffee Shop with 342 or 90% responses,<br/>thus the proposed project has a market. A total of 26 employees will be<br/>employed and are properly compensated with salaries and wages, and benefits<br/>based on the local code requirements. The proposed project is profitable based<br/>on the computation of the financial statement. The return on investment is at<br/>46.72% which increases every year. Lastly, the proposed business will contribute<br/>to the income of the government, generate employment and cater to the needs<br/>and wants of the external and internal customers. 
<br/><br/> Bachelor of Science in Hospitality Management Major in Hotel and Restaurant Management  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Coffeehouses --Philippines--Dumaguete City. --Planning. <br/>Cafes --Management. --Philippines. <br/>Food service --Business planning. <br/>Hospitality industry--Management.--Philippines  <br/>Feasibility studies --Food industry--Philippines. <br/>Small business enterprises --Planning.--Philippines
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Research in Tourism & Hospitality :--Hospitality Management Major in Hotel and Restaurant Management, Bachelor of Science. ;--HOSM 404
<br/><br/><label>LC Class. No.: </label>CHM (HRM-FS) LG 221 D35 H67   / A5 H68 2014 B35