TY  - BOOK
AU  - Clarke,Isobelle
AU  - Semino,Elena
AU  - Demjén,Zsófia
AU  - Coltman-Patel,Tara
AU  - Dance,William
AU  - Gleave,Richard
TI  - HPV vaccination discourse online: a corpus linguistic approach 
T2  - Routledge focus on applied linguistics
SN  - 9781032862958
AV  - RA 423.2 .2026 C53 
PY  - 2026///
CY  - New York, NY
PB  - Routledge
KW  - Communication in public health
KW  - Papillomaviruses
KW  - Vaccination
KW  - Social aspects
KW  - Vaccine hesitancy
KW  - Linguistic analysis (Linguistics)
KW  - Vaccines
KW  - Master of Arts in English Language Studies
KW  - Digital Linguistics
KW  - MAELS207
N1  - Includes bibliographical references and index
N2  - "This concise volume spotlights an innovative computer-aided approach to linguistic analyses of HPV vaccination discourse on Twitter. The book features a new corpus linguistic technique, developed by the lead author, to studying patterns of language use in large datasets over time, otherwise known as Keyword Co-Occurrence Analysis. The authors explore the potential of social media platforms as rich areas of study for health communication and vaccination discourse, with this particular methodology allowing for detailed analysis of over half a million tweets from nearly 15 years of data. Given the increasingly influential role of social media platforms such as Twitter in shaping vaccine hesitancy, the volume offers readers a more nuanced understanding of their influence on attitudes around important health issues and a valuable resource in facilitating increased vaccine uptake. This book will be key reading for students, scholars, and policymakers interested in the intersection of language and health, in such areas as corpus linguistics, discourse analysis, health communication, and applied linguistics"-- Provided by publisher
ER  -