Developing leaders for a network world Carbon, Peter W. creator author text Singapore McGraw Hill 2026 monographic eng

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xxix, 639 pages; col. illustration paper "Business Communication: Developing Leaders for a Networked World. Taking Peter Cardon's practitioner and case-based approach, this text helps students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication in today's rapidly changing business environment. Cardon's text, integrated with Connect for Business Communication, provides a contemporary yet traditional view into the business communication field, empowering students to learn bedrock communication principles while also staying up to date with cultural and technological changes in the business world-transforming them into leaders for a networked world"-- Provided by publisher. Peter W. Cardon index Includes bibliographical references and index. Business communication Business enterprises Computer networks Business communication Computer network resources HF 5718 2026 C37 9781266110139 260520 20260521124802.0