Product management essentials : from concept to launch /
Angelita Ong Camilar- Serrano
- Manila : Unlimited Books Library Services & Publishing Inc. , 2025
- xii, 231 pages ill. 26 cm volume
- .
Includes bibliographical references
Product management is a dynamic and evolving discipline that lies at the intersection of business strategy, technology, and customers experience. In today's fast-paced and competitive business landscape, the role of a product manager has become increasingly crucial for the success of organizations across various industries. This comprehensive guide, " Product Management Essentials: from concept to launch", is designed to equip aspiring and current product managers with foundational knowledge and practical skills necessary to excel in their roles.
9786214272556
Product management--Study and Teaching--Textbook Strategic planning--Study and Teaching--Textbook New products -- Management--Study and Teaching--Textbooks