Serrano, Angelita Camilar

Product management essentials : from concept to launch / Angelita Ong Camilar- Serrano - Manila : Unlimited Books Library Services & Publishing Inc. , 2025 - xii, 231 pages ill. 26 cm volume - .

Includes bibliographical references

Product management is a dynamic and evolving discipline that lies at the intersection of business strategy, technology, and customers experience. In today's fast-paced and competitive business landscape, the role of a product manager has become increasingly crucial for the success of organizations across various industries. This comprehensive guide, " Product Management Essentials: from concept to launch", is designed to equip aspiring and current product managers with foundational knowledge and practical skills necessary to excel in their roles.

9786214272556


Product management--Study and Teaching--Textbook
Strategic planning--Study and Teaching--Textbook
New products -- Management--Study and Teaching--Textbooks

HF 5415.153 / .2025 S47