TY  - BOOK
AU  - Serrano, Angelita Camilar
TI  - Product management essentials: from concept to  launch 
SN  - 9786214272556
AV  - HF 5415.153   .2025 S47 
KW  - Product management
KW  - Textbook
KW  - Study and Teaching
KW  - Strategic planning
KW  - New products -- Management
KW  - Textbooks
N1  - Includes bibliographical references
N2  - Product management is a dynamic and evolving discipline that lies at the intersection of business strategy, technology, and customers experience. In today's fast-paced and competitive business landscape, the role of a product manager has become increasingly crucial for the success of organizations across various industries. This comprehensive guide, " Product Management Essentials: from concept to launch", is designed to equip aspiring and current product managers with foundational knowledge and practical skills necessary to excel in their roles.
UR  - https://drive.google.com/file/d/1lGmlIdvcs7GHnVCvzvJR-Spslko0TsTL/view?usp=share_link
ER  -