TY  - BOOK
AU  - Cabebe, Evan,
AU  - Egera, Jedelyn,
AU  - Infante, Danica Bianca,
AU  - Olasiman, Kimberly Kaye,
AU  - Villeta, Cristine,
TI  - Establishment of Ofyum Republique in Yala Building, South Road Calindagan, Dumaguete City / 
T2  - CHM (HRM-FS)
AV  - CHM (HRM-FS) LG 221 D35 H67  A5 H68 2013 C33 
KW  - Restaurants
KW  - Management
KW  - Food service industry
KW  - Small business
KW  - Planning
KW  - Entrepreneurship.
KW  - Consumer preferences.
KW  - Hospitality industry
KW  - Market surveys.
KW  - Retail trade
KW  - Dumaguete City (Philippines)
KW  - Commerce
KW  - Research in Tourism & Hospitality
KW  - Hospitality Management Major in Hotel and Restaurant Management, Bachelor of Science.
KW  - HOSM 404
N1  - Feasibility study submitted to Foundation University
; Includes bibliographical references and appendices.; Bachelor of Science in Hospitality Management Major in Hotel and Restaurant Management
N2  - ABSTRACT
Title of the Study: YUM REPUBLIQUE IN YALA BUILDING, SOUTH ROAD
CALINDAGAN, DUMAGUETE CITY
Authors:
CABEBE, EVANN
BSHM-HRM IV
EGERA, JEDELYN
BSHM-HRM IV
INFANTE, DANICA BIANCA
BSHM-HRM IV
OLASIMAN, KIMBERLY KAYE
BSHM-HRM IV
VILLETA, CRISTINE
BSHM-HRM IV
School:
FOUNDATION UNIVERSITY
Dumaguete City
Date Completed: March 07, 2013
The objective of the study to determine the viability of establishing a Burgers and
Sandwiches at Yala Building, South Road Calindagan, Dumaguete City. The objectives
in this study are the following:(1) To find out the proposed business competitors and if
their business is doing well. (2) To find out if the proposed location is strategic that
makes the business accessible to the customers.(3) To find out if the proposed study
will be feasible in the following aspects: (a)Marketing Aspect, (b) Technical Aspect,
(c)Management Aspect, (d) Financial Aspect, (e)Social Aspect. The name of the
proposed project is Yum Republique.
The research instrument used is a questionnaire to gather information about the
expected service to be provided by the establishment, to determine the pricing strategy
to guide the target buyer. The questionnaires were distributed to the selected
respondents at Robinsons Mall Dumaguete with a total of 300 respondents.
The proposed project has a market since 93.07% of the possible customers are
willing to support a new burger restaurant.The business has an appropriate
management structure which is composed of 22 employees. It is financially viable
because the financial analysis and evaluation showed that it is profitable within 3 years,
4 months and 7 days, the investment will be recovered. Finally, the business will
generate employment in the city of Dumaguete, meet the needs and wants of the
employees and residents of Dumaguete cater to local and foreign tourists and lastly,
create additional income to government
ER  -