A feasibility study on the establishment of Sip and Sleep : ‡b a hammock cafe in Barangay Daro, Dumaguete City /
by Carl Jason Canada, Arvin Kent Orcullo, Meriam Singuit.
- Dumaguete City : Foundation University, 2020.
- viii, 145 leaves : illustrations (some color), photographs ; 28 cm. leaves
Tables.
Undergraduate feasibility study (BS Business Administration Major in Marketing Management) -- Foundation University, 2020.
Includes bibliographical references and appendices.
A feasibility study aimed to determine how feasible different aspects of business are, which include the marketing, management, technical, financial, and socio-economic aspects. The target respondents and customers of the business are local people of Dumaguete City who are at least fifteen years old. The study was conducted in Dumaguete City during the year 2019-2020. The researcher formulated a survey questionnaire in order to gather first-hand information for the study. Survey findings revealed that all respondents are willing to patronize the business and its services, including napping, charging, and printing. Also, the majority of respondents are willing to patronize the various rice bowls, cookies, snacks, pastries, and drinks offered by the business. From the findings revealed, the proposed business is feasible in all aspects presented above. With that, the researchers would like to recommend the management of the business to devise a loyalty program, develop more coffee and shake flavors, and further offer other savory dishes to the clients aside from the rice bowls." --Abstract
Coffeehouses. Cafés. Hammocks. Feasibility studies. Small business. Hospitality industry.
Dumaguete City (Philippines)
Project Feasibility Study :--Business Administration Major in Marketing Management, Bachelor of Science in ;--FSB301.