TY  - GEN
AU  - Cuevas, Melanie,
AU  - Jawel,Russ Andrew
AU  - Monion,Nelva
AU  - Omictin,Joyce
AU  - Salvoro,Faith
TI  - Establishment of an Otaku-han merchandise at Robinson's Place, South Road, Calindagan, Dumaguete City, Negros Oriental [undergraduate feasibility study]
AV  - CBA (OprMgt-FS) LG 221 D35 B87 A5 B87 O64 2014 C84
PY  - 2014///
CY  - Dumaguete City
PB  - Foundation University
KW  - Anime merchandise
KW  -  Marketing
KW  - Dumaguete City (Negros Oriental, Philippines).
KW  - Comic book stores
KW  - Planning
KW  - Dumaguete City (Negros Oriental, Philippines)
KW  - Retail trade
KW  - Management.
KW  - Feasibility studies.
KW  - Project Feasibility Study
KW  - Administration Major in Operations Management, Bachelor of Science in
KW  - FSB301
N1  - Includes bibliographical references and appendices
N2  - ABSTRACT

It was the objective of the study to determine the feasibility of establishing Otaku-han at Robinson’s Place, South RoadCalindagan, Dumaguete City.
The researchers employed the project feasibility approach. A total of 385 respondents were selected employing the goal-directed sampling technique.
The proposed project will be named Otaku-han. It has been called by its name because it is easy to remember. Otaku-Hanis a stall which offers variety of otaku merchandise. It will be seated inside one of the City's biggest Mall. The proposedproject is solely owned by the proponent.
The proponent will invest a total of 500,000 as an initial capital. The amount will be use in purchasing equipment and machineries for the operation of the business, and for other expenses needed so that the said business will be implemented. The capital for this project will come from the proponent
ER  -