A marketing research on the consumer behavior of Dumagueteños towards their perception and consideration on patronizing a dental clinic [undergraduate feasibility study] /
by Henry Caro, Jr., Marife Hanngin, Ma. Daniella Jane Pangan, and [others.]
- Dumaguete City : Foundation University, 2017.
- iii, 50 leaves : illustrations, maps, photographs ; 28 cm leaves
Tables.
Undergraduate thesis (BS in Business Administration Major in marketing Management) -- Foundation University, 2017.
Includes bibliographical references and appendices
The purpose of the study is to determine the consumer’s perception and consideration when visiting a Dental Clinic in Dumaguete City. The study is conducted in Dumaguete City with three hundred ninety nine (399) respondents.Researchers designed a survey questionnaire that is used to scout out first hand information for the study. Survey Findings revealed that majority of the respondents are in the youth sector and are female. Most of the respondents are willing to pay a huge amount of money to ensure a healthy dental state. Several respondents are influenced by their family when choosing as to what dental clinic to choose. Aside from the quality of care a clinic provides, the personal appearance of the dentist plays a vital role for customers to patronize a dental clinic. With that, researchers recommend that clinics shall conduct public awareness as to the importance of maintaining a good dental state. The management assigned on the dental clinics must develop a customer database so that referrals fromfamily members will be established. --Abstract