03123nam a22004097a 4500 OSt 20261015093327.0 261015b |||||||| |||| 00| 0 eng d English Foundation University Library Foundation University Library rda FULib CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2017 C37 Caro, Henry Jr., 6553 author A marketing research on the consumer behavior of Dumagueteños towards their perception and consideration on patronizing a dental clinic [undergraduate feasibility study] / by Henry Caro, Jr., Marife Hanngin, Ma. Daniella Jane Pangan, and [others.] Dumaguete City : Foundation University, 2017. 2017. iii, 50 leaves : illustrations, maps, photographs ; 28 cm thesis leaves rdacontent text txt rdamedia unmediated n rdacarrier thesis volume nc Tables. Undergraduate thesis (BS in Business Administration Major in marketing Management) -- Foundation University, 2017. Includes bibliographical references and appendices The purpose of the study is to determine the consumer’s perception and consideration when visiting a Dental Clinic in Dumaguete City. The study is conducted in Dumaguete City with three hundred ninety nine (399) respondents.Researchers designed a survey questionnaire that is used to scout out first hand information for the study. Survey Findings revealed that majority of the respondents are in the youth sector and are female. Most of the respondents are willing to pay a huge amount of money to ensure a healthy dental state. Several respondents are influenced by their family when choosing as to what dental clinic to choose. Aside from the quality of care a clinic provides, the personal appearance of the dentist plays a vital role for customers to patronize a dental clinic. With that, researchers recommend that clinics shall conduct public awareness as to the importance of maintaining a good dental state. The management assigned on the dental clinics must develop a customer database so that referrals fromfamily members will be established. --Abstract Dental clinics Marketing. 19040 Dental care Consumer behavior. 19041 Consumer attitudes. 19042 Consumer behavior Dumaguete City (Negros Oriental, Philippines). 19043 Marketing research. 5225 Dumaguete City (Negros Oriental, Philippines). 17862 Project feasibility study : Major In Marketing Management, Bachelor of Science in Business Administration, FSB301. Hanngin, Marife, author. Pangan, Ma. Daniella Jane, author. Sarador, Danica Lym, author. Villalon, Paola Jane, author. Ybarsabal, Al, author. James Sapalaran, catalaoger lcc FS 0 LG 221 D35 B87 A5 B87 M37 2017 C37 CBA (MktMgt-FS) 6722 6722 0 0 lcc 0 0 FOUNDATION FOUNDATION MAIN-UGThe 2026-10-15 Submitted 0 CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2017 C37 61181 2026-10-15 09:34:13 2026-10-15 FS MktMgt-FS-2026035