02640nam a22003737a 4500 OSt 20261020142231.0 261020b |||||||| |||| 00| 0 eng d Foundation University Library English Foundation University Library rda fulib CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2016 M55 Millares, Johannah, author 6545 A marketing research on online shopping as perceived by Foundation University College students of Dumaguete City [undergraduate feasibility study] / by Johannah Millares, Criselda Lastimoso, and Frederick Aguilar. Dumaguete City: Foundation University , 2016. 2016. iii, 47 leaves : illustrations (some color), maps, photographs ; 28 cm thesis leaves rdacontent text txt rdamedia unmediated n rdacarrier thesis volume nc Tables. Undergraduate feasibility study (BS in Business Administration Major in Marketing Management) -- Foundation University, 2016. Includes bibliographical references and appendices. The objective of the study is to know the perception of Foundation University College students towards Online Shopping in terms on how their decision are affected by the factors of Price, Benefit and Risk Factors. The researchers used a survey questionnaire to retrieved information from three hundred twenty six (326) respondents. Convenience Sampling is utilize in the study. In interpreting the data, percentage and weighted mean is applied. Research findings revealed that the respondents have different responses in different areas that affect their perception toward Online Shopping. As a whole, price, benefit and risk factors are influential on the perception of FU College students towards online shopping. -- Abstract Online shopping Consumer behavior. 19229 Electronic commerce Consumer behavior. 19230 College students Attitudes. 19231 Consumer preferences. 16813 Marketing research. 5225 Dumaguete City (Negros Oriental, Philippines). 17862 Project feasibility study : Business Administration (Major in Marketing Management), Bachelor of Science in, FSB301. Lastimoso, Criselda, author 6546 Aguilar, Frederick, author 6547 Sapalaran, James O., cataloger lcc FS LG 221 D35 B87 A5 B87 M37 2016 M55 CBA (MktMgt-FS) 0 6753 6753 0 0 lcc 0 0 FOUNDATION FOUNDATION MAIN-UGThe 2026-10-20 Submitted 0 CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2016 M55 c.1 60567 2026-10-20 14:23:00 c.1 2026-10-20 FS MktMgt-FS-2026041 0 0 lcc 0 0 FOUNDATION FOUNDATION MAIN-UGThe 2026-10-20 Submitted 0 CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2016 M55 c.2 60568 2026-10-20 14:23:00 c.2 2026-10-20 FS MktMgt-FS-2026042