Millares, Johannah creator author Lastimoso, Criselda author Aguilar, Frederick author text Dumaguete City Foundation University 2016 monographic eng

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iii, 47 leaves : illustrations (some color), maps, photographs ; 28 cm The objective of the study is to know the perception of Foundation University College students towards Online Shopping in terms on how their decision are affected by the factors of Price, Benefit and Risk Factors. The researchers used a survey questionnaire to retrieved information from three hundred twenty six (326) respondents. Convenience Sampling is utilize in the study. In interpreting the data, percentage and weighted mean is applied. Research findings revealed that the respondents have different responses in different areas that affect their perception toward Online Shopping. As a whole, price, benefit and risk factors are influential on the perception of FU College students towards online shopping. -- Abstract by Johannah Millares, Criselda Lastimoso, and Frederick Aguilar. Tables. Undergraduate feasibility study (BS in Business Administration Major in Marketing Management) -- Foundation University, 2016. Includes bibliographical references and appendices. Online shopping Consumer behavior Electronic commerce Consumer behavior College students Attitudes Consumer preferences Marketing research Dumaguete City (Negros Oriental, Philippines) CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2016 M55 Foundation University Library 261020 20261020142231.0 English