TY  - BOOK
AU  - Millares, Johannah,
AU  - Lastimoso, Criselda,
AU  - Aguilar, Frederick,
TI  - A marketing research on online shopping as perceived by Foundation University College students of Dumaguete City [undergraduate feasibility study] / 
AV  - CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2016 M55
KW  - Online shopping
KW  - Consumer behavior
KW  - Electronic commerce
KW  - Consumer behavior.
KW  - College students
KW  - Attitudes
KW  - Consumer preferences.
KW  - Marketing research.
KW  - Dumaguete City (Negros Oriental, Philippines)
KW  - Project feasibility study
KW  - Business Administration (Major in Marketing Management), Bachelor of Science in
KW  - FSB301
N1  - Tables; Undergraduate feasibility study (BS in Business Administration Major in Marketing Management) -- Foundation University, 2016; Includes bibliographical references and appendices
N2  - The objective of the study is to know the perception of Foundation University College students towards Online Shopping in terms on how their decision are affected by the factors of Price, Benefit and Risk Factors. The researchers used a survey questionnaire to retrieved information from three hundred twenty six (326) respondents. Convenience Sampling is utilize in the study. In interpreting the data, percentage and weighted mean is applied. Research findings revealed that the respondents have different responses in different areas that affect their perception toward Online Shopping. As a whole, price, benefit and risk factors are influential on the perception of FU College students towards online shopping. -- Abstract
ER  -