TY - GEN AU - Tuazon-Disimulacion, Ma. Arlene TI - Event management for tourism, sports, business and mice: : a Philippine perspective SN - 978-621-409-052-5 U1 - 338.4779 PY - 2016/// CY - Mandaluyong City, Phil. PB - Books Albp. Publishing Corp., KW - Special events KW - Managements KW - Introduction to MICE (Meetings, Incentives, Conferences and Events Management) KW - HOSM307 KW - Events Management Services KW - HOSM402 N2 - Aligns with the OUTCOME-BASED approach prescribed by the Commission on Higher Education(CHED) and anchors on the competence prescribed in the EVENT MANAGEMENT SERVICES NATIONAL CERTIFICATION by the Technical Education and skills development Authority (TESDA); divides six chapters, namely: 1) the overview of the Event Industry 2) Event leadership 3) Event Planning 4) Event Management 5) Event Marketing and 6) Event Evaluation ER -