000 02087naa a2200241Ia 4500
008 200107s2017 xx 000 0 und d
020 _a9781138191709
082 _a658.872
_bC34
083 _a658.872 C34
099 _a2159
100 0 _aDave Chaffey
_94550
245 1 0 _aDigital marketing excellence :
_bplanning, optimizing and integrating online marketing.
250 _a5th Ed.
264 _aLondon ;
_bRoutledge, Taylor & Francis Group,
_c2017.
300 _a660
500 _aRevised edition of the authors' eMarketing excellence, originally published in 2002.
520 _a"Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation."
650 _aInternet marketing.
650 _aBusiness & economics
_xE-Commerce
_xInternet Marketing.
_94551
650 _aBusiness & economics
_xMarketing.
_94552
700 0 _aPaul Russell Smith
_94553
942 _2ddc
_cBK
999 _c2159
_d2159