000			02087naa a2200241Ia 4500
008			200107s2017 xx 000 0 und d
020			_a9781138191709
082			_a658.872 _bC34
083			_a658.872 C34
099			_a2159
100	0		_aDave Chaffey _94550
245	1	0	_aDigital marketing excellence : _bplanning, optimizing and integrating online marketing.
250			_a5th Ed.
264			_aLondon ; _bRoutledge, Taylor & Francis Group, _c2017.
300			_a660
500			_aRevised edition of the authors' eMarketing excellence, originally published in 2002.
520			_a"Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation."
650			_aInternet marketing.
650			_aBusiness & economics _xE-Commerce _xInternet Marketing. _94551
650			_aBusiness & economics _xMarketing. _94552
700	0		_aPaul Russell Smith _94553
942			_2ddc _cBK
999			_c2159 _d2159