| 000 | 02979nam a22004455i 4500 | ||
|---|---|---|---|
| 001 | 20454221 | ||
| 003 | OSt | ||
| 005 | 20230221130209.0 | ||
| 008 | 180417s2018 cau 000 0 eng | ||
| 010 | _a 2018941471 | ||
| 020 | _a9781506389226 (alk. paper) | ||
| 020 | _a9781506389219 (alk. paper) | ||
| 020 | _a9781526463128 | ||
| 020 | _a9781526463104 | ||
| 020 | _a9781526463111 | ||
| 020 | _a9781526463135 | ||
| 040 |
_aDLC _beng _erda _cFoundation University Library |
||
| 042 | _apcc | ||
| 082 |
_223 _a658.845 _b658.845 B11 2019 |
||
| 100 | 1 |
_aBaack, Daniel W. _eauthor _96060 |
|
| 245 | 1 | 0 |
_aInternational marketing / _cDaniel W. Baack, Barbara Czarnecka, Donald Baack. |
| 250 | _a2nd edition. | ||
| 263 | _a1811 | ||
| 264 | 1 |
_aThousand Oaks, CA : _bSAGE Pub., _c2018. |
|
| 300 |
_axxxix, 632 pages : _bcolor illustrations ; _c27cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aTables. | ||
| 504 | _aIncludes bibliographical references [pages 679-606] and index. | ||
| 520 | _a"Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture - culture, language, political/legal systems, economic systems, and technological differences - in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: more global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka; brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries; new coverage of digital advances and social media marketing; updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography; additional videos supplementing the comprehensive online resource package for students and lecturers. A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.-- Amazon | ||
| 650 |
_a Business and Management _94657 |
||
| 650 |
_aExport marketing _96061 |
||
| 650 |
_aMarketing _96062 |
||
| 700 |
_aBaack, Donald _eAuthor _96063 |
||
| 700 |
_aCzarnecka, Barbara _eAuthor _96064 |
||
| 906 |
_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _n0 |
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| 999 |
_c3002 _d3002 |
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