000 02965nam a22003377a 4500
003 OSt
005 20230221141914.0
008 230221b |||||||| |||| 00| 0 eng d
020 _a9781260547870
040 _bEnglish
_cFoundation University Library
082 _223
_a658.848
_b658.848 C282 2020
100 _a Cateora, Philip R.
_eAuthor
_96065
245 _a International marketing /
_cby Philip R. Cateora , R. Bruce Money, Mary C. Gilly, John L. Graham
250 _aEighteenth Edition
250 _aInternational student edition.
260 _aNew York, NY :
_bMcGraw-Hill Education,
_c2020
300 _axxxii, 682 pages :
_bcolor illustrations ;
_c28 cm.
500 _aTables.
500 _aRevised edition of International marketing, [2016].
504 _aIncludes index.
520 _a"At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century, the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire. At the start of this century, the United States had surged past a faltering Japan to retake the lead in global commerce. The American domination of information technology has since been followed by the political upheaval of 9/11 and the economic shocks of 2001 and 2008. China started the 21st century as the largest military threat to the United States, and within a decade it had become a leading, often difficult trading partner. What surprises do the new decade, century, and millennium hold in store for all of us? In this century, natural disasters and wars hampered commerce and human progress. Just in the last decade, we have witnessed the human tragedy and economic disaster of a 1000-year earthquake and tsunami and a nuclear meltdown in Japan; protests and revolutions-- the so-called Arab Spring--across the Middle East and North Africa (MENA); widespread economic protests across the developed countries; and the ongoing potential for a financial meltdown in the European Union. The battle to balance economic growth and stewardship of the environment continues. The globalization of markets has certainly accelerated through almost universal acceptance of the democratic free enterprise model and new communication technologies, including cell phones and the Internet"-- Provided by publisher
650 _aBUSINESS & ECONOMICS
_xMarketing--General
_96066
650 _aEntreprises multinationales.
_96067
650 _aExport marketing.
_96061
650 _aInternational business enterprises.
_96068
650 _aIntercultural communication.
_96069
700 _a Graham, John L.
_eAuthor
_96070
700 _aCateora, Philip R.
_eAuthor
_96071
700 _aGilly, Mary C.
_eAuthor
_96072
942 _2ddc
_cBK
_n0
999 _c3003
_d3003