000 | 02965nam a22003377a 4500 | ||
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003 | OSt | ||
005 | 20230221141914.0 | ||
008 | 230221b |||||||| |||| 00| 0 eng d | ||
020 | _a9781260547870 | ||
040 |
_bEnglish _cFoundation University Library |
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082 |
_223 _a658.848 _b658.848 C282 2020 |
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100 |
_a Cateora, Philip R. _eAuthor _96065 |
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245 |
_a International marketing / _cby Philip R. Cateora , R. Bruce Money, Mary C. Gilly, John L. Graham |
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250 | _aEighteenth Edition | ||
250 | _aInternational student edition. | ||
260 |
_aNew York, NY : _bMcGraw-Hill Education, _c2020 |
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300 |
_axxxii, 682 pages : _bcolor illustrations ; _c28 cm. |
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500 | _aTables. | ||
500 | _aRevised edition of International marketing, [2016]. | ||
504 | _aIncludes index. | ||
520 | _a"At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century, the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire. At the start of this century, the United States had surged past a faltering Japan to retake the lead in global commerce. The American domination of information technology has since been followed by the political upheaval of 9/11 and the economic shocks of 2001 and 2008. China started the 21st century as the largest military threat to the United States, and within a decade it had become a leading, often difficult trading partner. What surprises do the new decade, century, and millennium hold in store for all of us? In this century, natural disasters and wars hampered commerce and human progress. Just in the last decade, we have witnessed the human tragedy and economic disaster of a 1000-year earthquake and tsunami and a nuclear meltdown in Japan; protests and revolutions-- the so-called Arab Spring--across the Middle East and North Africa (MENA); widespread economic protests across the developed countries; and the ongoing potential for a financial meltdown in the European Union. The battle to balance economic growth and stewardship of the environment continues. The globalization of markets has certainly accelerated through almost universal acceptance of the democratic free enterprise model and new communication technologies, including cell phones and the Internet"-- Provided by publisher | ||
650 |
_aBUSINESS & ECONOMICS _xMarketing--General _96066 |
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650 |
_aEntreprises multinationales. _96067 |
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650 |
_aExport marketing. _96061 |
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650 |
_aInternational business enterprises. _96068 |
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650 |
_aIntercultural communication. _96069 |
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700 |
_a Graham, John L. _eAuthor _96070 |
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700 |
_aCateora, Philip R. _eAuthor _96071 |
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700 |
_aGilly, Mary C. _eAuthor _96072 |
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942 |
_2ddc _cBK _n0 |
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_c3003 _d3003 |