000			02965nam a22003377a 4500
003			OSt
005			20230221141914.0
008			230221b |||||||| |||| 00| 0 eng d
020			_a9781260547870
040			_bEnglish _cFoundation University Library
082			_223 _a658.848 _b658.848 C282 2020
100			_a Cateora, Philip R. _eAuthor _96065
245			_a International marketing / _cby Philip R. Cateora , R. Bruce Money, Mary C. Gilly, John L. Graham
250			_aEighteenth Edition
250			_aInternational student edition.
260			_aNew York, NY : _bMcGraw-Hill Education, _c2020
300			_axxxii, 682 pages : _bcolor illustrations ; _c28 cm.
500			_aTables.
500			_aRevised edition of International marketing, [2016].
504			_aIncludes index.
520			_a"At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century, the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire. At the start of this century, the United States had surged past a faltering Japan to retake the lead in global commerce. The American domination of information technology has since been followed by the political upheaval of 9/11 and the economic shocks of 2001 and 2008. China started the 21st century as the largest military threat to the United States, and within a decade it had become a leading, often difficult trading partner. What surprises do the new decade, century, and millennium hold in store for all of us? In this century, natural disasters and wars hampered commerce and human progress. Just in the last decade, we have witnessed the human tragedy and economic disaster of a 1000-year earthquake and tsunami and a nuclear meltdown in Japan; protests and revolutions-- the so-called Arab Spring--across the Middle East and North Africa (MENA); widespread economic protests across the developed countries; and the ongoing potential for a financial meltdown in the European Union. The battle to balance economic growth and stewardship of the environment continues. The globalization of markets has certainly accelerated through almost universal acceptance of the democratic free enterprise model and new communication technologies, including cell phones and the Internet"-- Provided by publisher
650			_aBUSINESS & ECONOMICS _xMarketing--General _96066
650			_aEntreprises multinationales. _96067
650			_aExport marketing. _96061
650			_aInternational business enterprises. _96068
650			_aIntercultural communication. _96069
700			_a Graham, John L. _eAuthor _96070
700			_aCateora, Philip R. _eAuthor _96071
700			_aGilly, Mary C. _eAuthor _96072
942			_2ddc _cBK _n0
999			_c3003 _d3003