000			02786cam a2200373 i 4500
001			21146732
003			OSt
005			20230221163135.0
008			190822s2020 enk b 001 0 eng
010			_a 2019036564
020			_a9780749497460 _q(paperback)
020			_a9781789660326 _q(hardback)
020			_z9780749497453 _q(ebook)
040			_aDLC _beng _cFoundation University Library _erda _dDLC
042			_apcc
050	0	0	_aHD62.5 _b.H345 2020
082	0	0	_a658.11 _223 _b658.11 H140 2020
100	1		_aHall, Richard, _d1944- _eauthor. _96087
245	1	0	_aStart-ups, pivots and pop-ups : _bhow to succeed by creating your own business / _cRichard Hall and Rachel Bell.
264		1	_aLondon ; _aNew York, NY : _bKogan Page, _c2020.
300			_axi, 237 pages ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"Start-Ups, Pivots and Pop-Ups is a must read for anyone with a business idea and the desire to be successful. It gives the reader the skills and knowledge to survive in today's innovation and entrepreneurial-focused world. This book is about starting a business. It's about putting your toe in the entrepreneurial water - perhaps through doing a short term business gig or a pop-up business - and then seeing what happens. It shows you how to listen to the customer and work out why failures may happen, and when they do, you'll learn how to deal with them and create a new business that is robust and ready to grow. Start-Ups, Pivots and Pop-Ups shows you the best ways of starting, testing and growing a business. It shares the stories, experience and insights of those who've done it, and explains how to innovate, trial, refine and succeed. Even if your business idea struggles, you'll find out how to learn so much that you'll pivot your business, try again and then win big time. You'll learn from a range of organizations including abnormal beauty company Deciem, Leon fast-food, Triumph lingerie, New York fashion tech Nineteenth Amendment, Brew Dog beer, Cambridge Satchels, Allbirds, and the Cornish Seaweed Company"-- _cProvided by publisher.
650		0	_aNew business enterprises. _91684
650		0	_aSuccess in business. _96082
700	1		_aBell, Rachel, _d1968- _eauthor. _96088
776	0	8	_iOnline version: _aHall, Richard, 1944- _tStart-ups, pivots and pop-ups _dLondon ; New York, NY : Kogan Page, 2020. _z9780749497453 _w(DLC) 2019036565
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c3008 _d3008