000			01694nam a22003377a 4500
003			OSt
005			20230807133010.0
008			230807b |||||||| |||| 00| 0 eng d
020			_a9789719815563 _c[paperback].
040			_bEng. _cFoundation University Library
082			_a658.8 _bZ18 2021
100			_aZarate, Cynthia A. _eAuthor. _96683
245			_aPrinciples of Marketing : _bfor senior high school / _cby Cynthia A. Zarate
250			_aRevised Edition.
260			_aQuezon City : _bC & E Publishing, Inc., _c2021
300			_avii, 212 pages : _billustrations ; _c26 cm.
504			_aIncludes bibliographical references [pages 196-204] and index.
520			_a"Principles of Marketing aims to introduce students to basic marketing concepts , the elements of the marketing mix, and the steps in making a marketing plan. The book features leaning components and aids that ensure students' knowledge and comprehension of concepts and provide means for further learning and analysis. The discussions and activities are geared to prepare the students for effective marketing planning and decision making." --On Cover
650			_aMarketing. _96062
700			_aDimagiba, Leonora R. _eEditor. _96639
700			_aDitchella, Michael J. _eEditor. _96668
700			_aVillaflores, Renz Cyril R. _eEditor. _96684
700			_aOflas, Isabel T. _eEditor. _96685
700			_aOng, David T. _eEditor. _96686
700			_aRepollo, Ma. Gladys _eEditor. _96667
700			_aGonzales, Narwin C. _eEditor. _96687
700			_aGlasara, Argene A. _eEditor. _96688
700			_aAriola, Raymond C. _eCover designer. _96643
700			_aSumang, Analyn C. _eLayout. _96620
942			_2ddc _cFIL _n0
999			_c3212 _d3212