000 | 01694nam a22003377a 4500 | ||
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003 | OSt | ||
005 | 20230807133010.0 | ||
008 | 230807b |||||||| |||| 00| 0 eng d | ||
020 |
_a9789719815563 _c[paperback]. |
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040 |
_bEng. _cFoundation University Library |
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082 |
_a658.8 _bZ18 2021 |
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100 |
_aZarate, Cynthia A. _eAuthor. _96683 |
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245 |
_aPrinciples of Marketing : _bfor senior high school / _cby Cynthia A. Zarate |
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250 | _aRevised Edition. | ||
260 |
_aQuezon City : _bC & E Publishing, Inc., _c2021 |
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300 |
_avii, 212 pages : _billustrations ; _c26 cm. |
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504 | _aIncludes bibliographical references [pages 196-204] and index. | ||
520 | _a"Principles of Marketing aims to introduce students to basic marketing concepts , the elements of the marketing mix, and the steps in making a marketing plan. The book features leaning components and aids that ensure students' knowledge and comprehension of concepts and provide means for further learning and analysis. The discussions and activities are geared to prepare the students for effective marketing planning and decision making." --On Cover | ||
650 |
_aMarketing. _96062 |
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700 |
_aDimagiba, Leonora R. _eEditor. _96639 |
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700 |
_aDitchella, Michael J. _eEditor. _96668 |
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700 |
_aVillaflores, Renz Cyril R. _eEditor. _96684 |
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700 |
_aOflas, Isabel T. _eEditor. _96685 |
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700 |
_aOng, David T. _eEditor. _96686 |
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700 |
_aRepollo, Ma. Gladys _eEditor. _96667 |
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700 |
_aGonzales, Narwin C. _eEditor. _96687 |
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700 |
_aGlasara, Argene A. _eEditor. _96688 |
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700 |
_aAriola, Raymond C. _eCover designer. _96643 |
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700 |
_aSumang, Analyn C. _eLayout. _96620 |
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942 |
_2ddc _cFIL _n0 |
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999 |
_c3212 _d3212 |