000 01694nam a22003377a 4500
003 OSt
005 20230807133010.0
008 230807b |||||||| |||| 00| 0 eng d
020 _a9789719815563
_c[paperback].
040 _bEng.
_cFoundation University Library
082 _a658.8
_bZ18 2021
100 _aZarate, Cynthia A.
_eAuthor.
_96683
245 _aPrinciples of Marketing :
_bfor senior high school /
_cby Cynthia A. Zarate
250 _aRevised Edition.
260 _aQuezon City :
_bC & E Publishing, Inc.,
_c2021
300 _avii, 212 pages :
_billustrations ;
_c26 cm.
504 _aIncludes bibliographical references [pages 196-204] and index.
520 _a"Principles of Marketing aims to introduce students to basic marketing concepts , the elements of the marketing mix, and the steps in making a marketing plan. The book features leaning components and aids that ensure students' knowledge and comprehension of concepts and provide means for further learning and analysis. The discussions and activities are geared to prepare the students for effective marketing planning and decision making." --On Cover
650 _aMarketing.
_96062
700 _aDimagiba, Leonora R.
_eEditor.
_96639
700 _aDitchella, Michael J.
_eEditor.
_96668
700 _aVillaflores, Renz Cyril R.
_eEditor.
_96684
700 _aOflas, Isabel T.
_eEditor.
_96685
700 _aOng, David T.
_eEditor.
_96686
700 _aRepollo, Ma. Gladys
_eEditor.
_96667
700 _aGonzales, Narwin C.
_eEditor.
_96687
700 _aGlasara, Argene A.
_eEditor.
_96688
700 _aAriola, Raymond C.
_eCover designer.
_96643
700 _aSumang, Analyn C.
_eLayout.
_96620
942 _2ddc
_cFIL
_n0
999 _c3212
_d3212