000 03154nam a22003257a 4500
003 OSt
005 20230821151733.0
008 230816b |||||||| |||| 00| 0 eng d
020 _a9781119760900
_c[paperback],
020 _c[alk. paper].
020 _cMindmovers:
020 _c₱5,398.00
040 _bEnglish
_cFoundation University Library
082 _a338.5024658
_bSa4 2022
100 _aSamuelson, William F.
_eAuthor.
_96860
245 _aManagerial Economics /
_cby William F. Samuelson, Stephen G. Marks, Jay L. Zagorsky
250 _aNinth Edition.
250 _aInternational Adaptation.
260 _aSingapore :
_bJohn Wiley & Sons,
_c2022
500 _aTables.
500 _a"International Adaptation" --On Cover
504 _aIncludes index.
505 _aContents: 1 Introduction to economic decision making. Section I: Decisions within firms. 2 Optimal decisions using marginal analysis; 3 Demand analysis and optimal pricing; 4 Estimating and forecasting demand; 5 Production; 6 Cost analysis. Section II: Competing within markets. 7 Perfect competition; 8 Monopoly; 9 Oligopoly; 10 Game theory and competitive strategy; 11 Regulation, public goods, and benefit-cost analysis; 12 The economics of non-profit organiations. Section III: Decision-making applications. 13 Decision making under uncertainty; 14 The value of information; 15 Asymmetric information and organizational design; 16 Bargaining and negotiation; 17 Linear programming; 18 Auctions and competitive bidding available online). Index.
520 _a"Managerial Economics, 9th Edition, introduces undergraduates, MBAs, and executives to the complex decision problems today’s managers face, providing the knowledge and analytical skills required to make informed decisions and prosper in the modern business environment. Going beyond the traditional academic approach to teaching economic analysis, this comprehensive textbook describes how practicing managers use various economic methods in the real world. Each in-depth chapter opens with a central managerial problem—challenging readers to consider and evaluate possible choices—and concludes by reviewing and analyzing the decision through the lens of the concepts introduced in the chapter. Extensively updated throughout, the text makes use of numerous extended decision-making examples to discuss the foundational principles of managerial economics, illustrate key concepts, and strengthen students' critical thinking skills. A range of problems, building upon material covered in previous chapters, are applied to increasingly challenging applications as students advance through the text. Favoring practical skills development over complicated theoretical discussion, the book includes numerous mini-problems that reinforce students' quantitative understanding without overwhelming them with an excessive amount of mathematics." --Provided by the Publisher
650 _aManagerial economics.
_94543
650 _aDecision making.
_94757
700 _a Marks, Stephen G.
_eAuthor.
_96861
700 _aZagorsky, Jay L.
_eAuthor.
_96862
942 _2ddc
_cBK
_n0
999 _c3248
_d3248