000 02933nam a22003137a 4500
003 OSt
005 20230818080843.0
008 230818b |||||||| |||| 00| 0 eng d
020 _a9780357716403
_c[hardback],
020 _c[alk. paper].
020 _cMindmovers :
020 _c₱15,380.00
040 _bEnglish
_cFoundation University Library
082 _a658.049
_bP37 2023
100 _aPeng, Mike W.
_eAuthor.
_96874
245 _aGlobal Business /
_cby Mike W. Peng
250 _aFifth Edition.
260 _aBoston, MA :
_bCengage,
_c2023
300 _axviii, 652 pages :
_bcolor illustrations ;
_c29 cm.
500 _aTables.
504 _aIncludes glossary name index, organization index, and subject index.
505 _aPart I: LAYING FOUNDATIONS. 1. Introduction. 2. Formal Institutions: Politics, Laws, and Economics. 3. Informal Institutions: Cultures, Ethics, and Norms. 4. Resources and Capabilities. Integrative Cases. Part II: ACQUIRING TOOLS. 5. International Trade. 6. Foreign Direct Investment. 7. Foreign Exchange. 8. Global and Regional Integration. Integrative Cases. Part III: STRATEGIZING AROUND THE GLOBE. 9. The Entrepreneurial Firm. 10. Foreign Market Entry. 11. Competitive Dynamics. 12. Strategic Alliances and Acquisitions. 13. Strategy, Structure, and Innovation in Multinationals. Integrative Cases. Part IV: BUILDING FUNCTIONAL EXCELLENCE. 14. Marketing and Supply Chain Management. 15. Human Resource Management. 16. Corporate Finance and Governance. 17. Corporate Social Responsibility. Integrative Cases. Glossary. Name Index. Organization Index. Subject Index.
520 _a"Discover success in global business today with the strategic approach and unique coverage found only in Peng's GLOBAL BUSINESS, 5E. This is the first global business text to ask the big question, "What determines the success and failure of firms around the globe?" Award winning scholar and author Mike Peng answers from both an institution-based and resource-based view in every chapter. This inviting, conversational approach highlights the latest research and examples of recent global developments New cases from international experts examine how companies are expanding globally and responding to COVID. Unique debate sections draw you into engaging discussions that sharpen your independent thinking and strengthen your perspective on business challenges. You examine today's geopolitics, risk management, tariffs and trade compliance, supply chain reorganization and management of stakeholder relationships. MindTap digital resources help you strengthen a global mindset that can advance your opportunities in any type of career." --Provided by the Publisher
650 _aInternational finance.
650 _aInternational trade.
_94562
650 _aForeign exchange.
_96875
650 _aInternational business enterprises
_xManagement.
_96876
942 _2ddc
_cBK
_n0
999 _c3254
_d3254