000			03882nam a22004217a 4500
003			OSt
005			20240626053821.0
008			230831b |||||||| |||| 00| 0 eng d
020			_a9781984679581 _c[paperback].
020			_cMindmovers :
020			_c₱5,760.00
040			_bEnglish _cFoundation University Library
082			_a338.4791 _bT41 2023
110			_aby 3G E-Learning _eAuthor _96938
245			_aApplied business tools and technology in tourism / _cby 3G E-Learning
250			_a2nd Edition.
260			_aNew York, NY : _bby 3G E-Learning, _c2023
300			_axi, 411 pages : _bcolor illustrations ; _c26 cm + _e1 DVD 4 3/4 in
500			_aTables.
500			_a "Full Color Book plus DVD" "Over 100 hours Interactive E-lectures, Quiz and Videos in DVD" "DVD has many useful features for teachers to teach with digital resources in classroom" --On Cover
504			_aIncludes bibliographical references and index.
505			_aChapter 1 Introduction to Tourism Industry. Chapter 2 Strategic Tools and Methods to Promoting Tourism. Chapter 3 Managing Cultural Tourism. Chapter 4 Tourism Marketing and Advertising. Chapter 5 Tourism Demand Forecasting. Chapter 6 Safety and Security Issues in Tourism. Chapter 7 Crisis Management in Tourism. Chapter 8 Sustainable Tourism and Information Technology. Index.
520			_a"Technology plays a very important role in making tourism flourish. Technology has helped to replace costly human labor with technical labor in the tourism and hospitality industries. It helps minimize labor costs but also helps to prevent issues with customer service. The rapid development of digital technologies has impacted the tourism and hospitality industry as well. The means of spreading the information has changed, as well as the planning process, tourism product and services. In addition to making the travel product more diverse and easily accessible, all aspects of travel panning have also been accelerated. The digital transformation has created great opportunities for tourism businesses and destinations and has allowed them to increase their visibility on a larger market. However, on the other hand, competition has been increased as well and it has caused many challenges for small and medium enterprises. The tourism industry itself is a great source of information and at the same time consumes a huge amount of data. Consequently, digital technologies play a huge role in the daily affairs of tourism and cover almost all of its stages - communication with customers, planning, booking, business management, etc. The text is thoroughly revised and new chapters are added in this edition that examines the transformation of the tourism as a result of the Information Technology (IT) revolution. It explains that students need to be much more familiar with technological aspects, as it already determines the competitiveness of organizations. The book explains the gaps between the tourism business and ICT influence and suggests measures to fill the gaps in tourism enterprises. Strategically, the aim of the book is to integrate ICT with tourism that will enable more accessibility, visibility of information, availability of variety of products and satisfaction."--Provided by the Publisher
650			_aTechnology. _95390
650			_aTourism.
700			_aMrantinkovic, Aleksandar _eEditor _96919
700			_aPiestun, Dan _eEditor _96920
700			_aFouda, Hazem Shawky _eEditor _96921
700			_a Killlings, Felecia _eEditor _96922
700			_aHajj, Sandra _eEditor _96939
700			_aParveen, Fozia _eEditor _96924
700			_aKrunic, Igor _eEditor _96925
700			_aPehcevski, Jovan _eEditor _96926
700			_aNur, Tajina _eEditor _96927
700			_a Stephen _eEditor _96928
700			_aMichelle _eEditor _96929
942			_2ddc _cBK _n0
999			_c3279 _d3279