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006			m |o d |
007			cr |||||||||||
008			200914s2021 nju ob 001 0 eng
010			_a 2020041789
020			_a9781292251547 _q(pdf)
020			_a9781292251523 _c[paperback].
020			_cMind Mover : ₱6,710.00
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aHD45
082	0	0	_a658.575 _bT75 2021
100	1		_aTrott, Paul, _eauthor. _97087
245	1	0	_aInnovation management and new product development / _cPaul Trott, Portsmouth Business School.
250			_aSeventh Edition.
263			_a2104
264		1	_aHoboken : _bPearson, _c2021.
300			_axxi, 546 pages : _billustrations (some color) ; _c25 cm.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aRevised edition of the author's Innovation management and new product development, 2017.
504			_aIncludes bibliographical references and index.
505			_aPart 1 Innovation Management. 1 Innovation management : and introduction. 2 National system of innovation and entrepreneurship. 3 Public sector innovation. 4 Managing innovations within firms. 5 Operations and processes innovation. Part 2 Turning technology into business. 6 Managing intellectual property. 7 Managing organizational knowledge. 8 Strategic alliances and networks. 9 Research and development. 10 Open innovation and technology transfer. Part 3 New product development 11 Business models. 12 Market adoption and technology diffusion. 13 New product development. 14 Market research and its influence on new product development. 15 Managing the new product development process. Publisher's acknowledgements Index
520			_a"It is designed to be accessible and readable. The book emphasises the need to view innovation as a management process. We need to recognise that change is at the heart of it. And that change is caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature of the network processes in innovation and represents this in the form of an endless innovation circle with interconnected cycles. This circular concept helps to show how the firm gathers information over time, how it uses technical and societal knowledge, and how it develops an attractive proposition. This is achieved through developing linkages and partnerships with those having the necessary capabilities"-- _cProvided by publisher.
588			_aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650		0	_aTechnological innovations _xManagement. _97088
650		0	_aIndustrial management. _93546
650		0	_aProduct management. _97089
776	0	8	_iPrint version: _aTrott, Paul. _tInnovation management and new product development _bSeventh Edition. _dHoboken : Pearson, 2021. _z9781292251523 _w(DLC) 2020041788
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c3330 _d3330