000 01239cam a2200349 i 4500
001 22553903
003 OSt
005 20241022171117.0
008 220519s2024 caua b 001 0 eng
010 _a 2022938966
020 _a9781529779806
_q(hardcover)
020 _a9781529779790
_q(paperback)
040 _aFoundation University
_beng
_erda
_cFoundation University
_dFoundation University
042 _apcc
050 0 0 _aHF5415
_b.T78 2024
082 0 0 _a658.8
_223/eng/20231016
100 1 _aTuten, Tracy L.,
_d1967-
_eauthor.
_98577
245 1 0 _aPrinciples of marketing for a digital age /
_cTracy L. Tuten.
250 _a2nd edition.
264 1 _aLos Angeles :
_bSAGE,
_c[2024]
300 _axxiii, 472 pages :
_bcolor illustrations ;
_c26 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 437-462) and index.
650 0 _aMarketing.
_96062
650 0 _aInternet marketing.
658 _aCollege of Business Administration
906 _a7
_bcbc
_corignew
_d2
_eepcn
_f20
_gy-gencatlg
942 _2lcc
_cBK
_n0
999 _c3725
_d3725