| 000 | 01502nam a22003255i 4500 | ||
|---|---|---|---|
| 001 | 23125098 | ||
| 003 | OSt | ||
| 005 | 20241022172032.0 | ||
| 008 | 230511s2023 cau 000 0 eng | ||
| 010 | _a 2023938645 | ||
| 020 |
_a9781529773699 _q(paperback) |
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| 020 |
_a9781529773705 _q(hardback) |
||
| 020 |
_z9781529787771 _q(ebook) |
||
| 040 |
_aFoundation University _beng _erda _cFoundation University |
||
| 042 | _apcc | ||
| 100 | 1 |
_aKüng, Lucy, _eauthor. _98578 |
|
| 245 | 1 | 0 |
_aStrategic management in the media / _cLucy Küng. |
| 250 | _aThird. | ||
| 263 | _a2312 | ||
| 264 | 1 |
_aThousand Oaks : _bSage Publications, _c2023. |
|
| 300 | _apages cm | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
||
| 520 |
_a"Strategic management is at the heart of any successful media organisation. This comprehensive textbook, fully updated for the third edition, provides an overview of the landscape of the media industry by examining the strategic models driving each of its sectors. Lucy Küng, a leading academic in the field of media management, examines the fast pace of recent change in the media. The third edition introduces new practice, management and exercise cases, where students are invited to apply theory to real-world scenarios"-- _cProvided by publisher. |
||
| 658 | _aCollege of Arts and Sciences | ||
| 906 |
_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c3726 _d3726 |
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