000			01959nam a22002777a 4500
003			OSt
005			20250321163807.0
008			250321b |||||||| |||| 00| 0 eng d
010			_a2023938645
020			_a978-7-5297-7369-9
040			_cFoundation University
050			_a(CAS-BroCom) HM 742 _b2024 K96
100			_aKüng, Lucy. _98578
245			_aStrategic management in the media / _cLucy Küng
250			_aThird Edition
260			_aLondon : _bSage, _c2024
300			_axvi, 256 pages : _bill. _c24 cm
504			_aIncludes bibliographical references and appendices.
520			_aThe strategic environment of the media industry is changing fast is perhapsthe greatest understatement in this updated edition of Strategic Managementin the Media.Around the globe,media organizations are coping with unparal-leled and accelerating technological disruption of a breadth and velocity neverwitnessed before.With an unjaundiced approach framed by strategic theory,including more invaluable case studies than ever before,Küng provides schol-ars, students, and practitioners with invaluable tools to map the impact onmedia industries by global platforms including the rise of creator culture,thebreathtaking speed in which streaming services now dominate media produc-tion and distribution, and the threat already posed by the rise of next-gen tech-nologies,whether coined the metaverse or generative AI. David Craig,Clinical Professor,USC Annenberg School for Communicationand Journalism,Harvard Visiting Scholar, Global Fulbright Scholar
650			_2LC _aThe Strategic Context _910329
650			_2LC _aStrategic Concepts for the Media _910330
650			_2LC _aStrategic Responses to Technological Change _910331
650			_2LC _aCreativity and Inovation _910332
658			_aBroadcast Communication, Bachelor of Arts in. _bStrategic management in the media _cBCM121
942			_2lcc _cBK _hHM 742 _i2024 K96 _k(CAS-BroCom) _n0
999			_c4310 _d4310