000			02912nam a22002297a 4500
003			OSt
005			20250325133430.0
008			250325b |||||||| |||| 00| 0 eng d
020			_a978-1-98467-985-7
040			_cFoundation University
050			_a(CBA) HF5823 _b2023 SA163
100			_a3G E-Learning _dauthor _910349
245			_aSales marketing and PR in service industry _c3G E-Learning
250			_a3rd edition
260			_aNew York : _b3G E-Learning ; _c2023
300			_axiii, 437 pages : _bcolor illustrations ; _c250 cm
504			_aIncludes bibliographical references and appendices.
520			_aThe role of public relations in the service industry is very important nowadays becauseevery retail company faces competition regardless of their niche. PR helps organizationsenjoy an advantage over others by developing good relationships with key people.These key people are often in charge of making decisions, and include individuals likemanagers, journalists, and government officials. A public relations department is usually aninternal unit within an organization; a unit that creates and maintains a favorable publicimage for its employer or client. Its goal is to promote an idea, product or business.A PR department will try to gain media coverage for its client company's actions andachievements. As laid out in the Table of Contents, thirdedition of Sales Marketing and PR in ServiceIndustry presents the coverage in eight chapters. The content coverage is updated andnew topics are added in this edition. This book provides an overview of the field of marketing and public relations with a focuson what managers need to know to operate the functions effectively and efficiently. Whilstselling is a vital element of hospitality marketing, sales strategies should be integratedinto the marketing plan and are consistent with a marketing orientation. Keeping theaudience well-informed about a business and its services is of utmost importance forany organization. For any company, its main objective is to market and sell its servicesor products profitably. Chapter 1 examines how meetings are structured in a formal situation. It explores howgood preparation and an effective chairperson may contribute to the success of a meeting,giving a sense of direction or purpose. Chapter 2 focuses on event management tools and the role of event management companies. Chapter 3 describes the process of developing a themed exhibit, display, or presentationto promote a product, service, cause, or organization leveraging in-person engagement. Chapter 4 presents the strategy for event evaluation and planning that requires makingarrangements before the program can actually take place.
650			_aAdvertising. _93546
658			_aBusiness Administration, College of. _bSales marketing and PR in service industry.
942			_2lcc _cBK _hHF5823 _i2023 SA163 _k(CBA) _n0
999			_c4345 _d4345