000			01500nam a22002417a 4500
003			OSt
005			20250611160757.0
008			250611b |||||||| |||| 00| 0 eng d
020			_a0803907338
040			_beng _cFoundation University
082			_a001.51/ R63
100			_aRogers, Everett M. _eeditor _911254
245			_aCommunication and development : _b critical perspectives / _cedited by Everett M. Rogers.
260			_aBeverly Hills, Calif. : _bSage Publications, _c1976.
300			_a148 p. ; _c22 cm.
490			_aSage contemporary social science issues ; 32
504			_a"Originally appeared as a special issue of Communication research (volume 3, number 2, April 1976)." Includes bibliographies.
520			_aThis article describes the dominant model of development, the factors that led to its decline in intellectual circles after about 1970, and the emerging alternatives. The implications of this academic shift in thinking on the role of communication in development are discussed in terms of such issues as the communication effects gap, the content of mass media messages about development, and the limitations of the social structure on developmental communication effects. Greater use of field experiments and network analysis is recommended.
650			_aCommunication--Developing countries. _911255
650			_a Communication in rural development. _911256
650			_aDiffusion of innovations. _911257
942			_2ddc _cBK _h001.51/ R63 _n0
999			_c4609 _d4609