000			02823nam a22003257a 4500
003			OSt
005			20250829162427.0
008			220519b |||||||| |||| 00| 0 eng d
020			_a9789712399107
040			_cFoundation University _erda
041			_aeng
050			_aG 155.7 _b.2019 L36
100			_924104 _aLansangan-Cruz, Zenaida _eauthor
245			_aMicro perspective of tourism and hospitality / _cZenaida Lansangan-Cruz.
250			_aFirst edition
260			_aManila, Philippines : _bRex Book Store, _c2019.
300			_ax, 230 pages _b; _c25 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
490			_aHRM-TOURISM series
500			_aOBE Outcomes-Based Education--Cover. Includes index.
505			_aThe psychology of tourism -- The sociology of tourism -- Tourism and culture -- Transportation sector -- Accommodations -- Food and beverages sector -- Recreation and leisure -- Tourist attractions and theme parks -- The MICE industry: meaning and importance --Tourism marketing -- Tourism promotion -- Tourism distribution channel -- Tourism planning -- Tourism development -- Employment opportunities and qualifications in the tourism and hospitality industry.
520			_a"Micro Perspective of Tourism and Hospitality is an introductory book for students taking tourism and hospitality courses. This book describes the workings, operations, and integrative activities of major stakeholders in the tourism and hospitality industry; provides an in-depth study of the nature and distinctive characteristics of each sector of the entire tourism industry focusing on the management, organization, and planning of business strategies for various entities in the local setting; analyzes the possible impacts of external factors and trends on the different industry sectors; explains client profiling and travel motivations; discusses the management and marketing of service-oriented business organizations; and identifies the employment opportunities available in each sector and the corresponding qualifications for the jobs. This book follows an outcome-based approach, with learning outcomes presented at the beginning of each chapter, a summary, discussion questions, chapter activities, and a chapter quiz at the end of the chapter."--Back cover
650		0	_91810 _aTourism _zPhilippines _xStudy and teaching
650		0	_91812 _aHospitality industry _zPhilippines _xStudy and teaching
856			_uhttps://drive.google.com/file/d/1Qf52Z_ry2xbLIqvUKvR5hqjywpeTxkA8/view?usp=sharing _yClick here to view the table of contents
942			_2lcc _cBK _eFirst edition _hG 155.7 _i.2019 L36 _k(CHM) _n0
999			_c4939 _d4939