000			02774nam a22003017a 4500
003			OSt
005			20250924112317.0
008			250924b |||||||| |||| 00| 0 eng d
020			_a9786210427509 (paperback)
040			_aFoundation University _bEnglish _cFoundation University _erda
041			_aeng
050			_aG 155.7 _b.2021 G38
100			_aGatchalian-Badilla, Maria Criselda G. _eauthor _912264
245			_aTourism and hospitality marketing / _cMaria Criselda G. Gatchalian-Badilla, Ph.D.
250			_aRevised edition
260			_aManila, Philippines : _bRex Book Store, _cc2021.
300			_axii, 225 pages : _billustrations ; _c25 cm.
490			_aHRM-TOURISM series
500			_aOBE : Outcomes-Based Education -- Front cover
504			_aIncludes bibliographical references and index.
505			_aChapter 1 : Introduction to tourism and hospitality marketing. -- Chapter 2 : The tourist market and segmentation. -- Chapter 3 : Tourism and consumer behavior. -- Chapter 4 : The marketing plan. -- Chapter 5 : The tourism and hospitality product. -- Chapter 6 : Pricing in tourism and hospitality.Chapter 7 : Promotional tools: Advertising, direct marketing, personal selling, public relations, and sales promotions. -- Chapter 8 : Digital marketing. -- Chapter 9 : Distribution channels in the tourism and hospitality industry. -- Chapter 10 : Destination branding and marketing. -- Chapter 11 : relationship marketing. -- Chapter 12 : Tourism and hospitality marketing and its future.
520			_aTourism and Hospitality Marketing is a revised and updated edition of Tourism Marketing published in 2015. With the growth of digital technology, low-cost fares, and sharing economies, tourism has seen unprecedented growth in recent years. However, the COVID-19 pandemic in 2020 put tourism to a complete stop. International and local borders were closed, and any form of leisure travel was completely halted. This has affected many tourism establishments and has put thousands of industry professionals out of the job. Recent developments in health and safety protocols and recovery strategies in planning, developing, and marketing destinations are being put in place. The recovery will be slowas confidence to travel needs to be rebuilt among tourists. Marketing will play a big role inthe restart and recovery of tourism globally.
650			_2LC _aTourism _vStudy and teaching _zPhilippines. _912265
650			_2LC _aHospitality _vMarketing _912266
658			_aTourism and Hospitality Marketing _cHOSM 304
856			_uhttps://drive.google.com/file/d/1uaOft1xJ1ank_esf4MarYDCnExTeEXZT/view?usp=sharing _yClick here to view the table of contents
942			_2lcc _cBK _eRevised edition _hG 155.7 _i.2021 G38 _k(CHM) _n0
999			_c5003 _d5003