| 000 | 02481nam a22003377a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250924165656.0 | ||
| 008 | 250924b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9786210434644 (paperback) | ||
| 040 |
_aFoundation University _bEnglish _cFoundation University _erda |
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| 041 | _aeng | ||
| 050 |
_aTX 911.3 .F5 _b.2021 A74 |
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| 100 |
_aAreola, Eunice Mareth Q. _eauthor _912268 |
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| 245 |
_aEntrepreneurship in tourism and hospitality / _cEunice Mareth Q. Areola, Ph.D., HSG, Ronald G. Manzano, DBA, and Fernando V. Trinidad III, DBA |
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| 250 | _aFirst edition | ||
| 260 |
_aManila, Philippines : _bRex Book Store, _cc2021. |
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| 300 |
_aviii, 172 pages : _billustrations ; _c25 cm. |
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| 490 | _aHRM-TOURISM series | ||
| 500 | _aOBE : Outcomes-Based Education -- Front cover | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aSection I : The world of entrepreneurship in tourism and hospitality. -- Section II : Planning the tourism and hospitality business venture. -- Section III : Developing a business plan. -- Section IV : Corporate social responsibility in the tourism and hospitality industry. | ||
| 520 | _aThe application of the complex yet very relevant world of entrepreneurship is explored in the context of the exciting and valuable tourism and hospitality industry. This book underscores the theoretical grounding and practice direction of entrepreneurship and strategic business management for key service industries involving travel and gastronomy. With the use of this book, students will acquire the critical skills, knowledge, attitudes, and performance outcomes, which are necessary to develop a feasible business plan. In the end, the showcasing of this business ideation will capture an initiative that is mindful of creative venture opportunity-seeking; responsible stakeholder governance on both technical and legal standpoints; and a triple-bottom-line sustainable business strategy. | ||
| 650 |
_2LC _aEntrepreneurship |
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| 650 |
_2LC _aTourism |
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| 650 |
_2LC _aHospitality _96930 |
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| 658 |
_aEntrepreneurship in Tourism and Hospitality ; _cHOSM 305 |
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| 700 |
_aManzano, Ronald G. _eauthor _912269 |
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| 700 |
_aTrinidad, Fernando V., III _eauthor _912270 |
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| 856 |
_uhttps://drive.google.com/file/d/10akYvhkxuDLz_R-Tfb-G7QwP1okXSE8m/view?usp=sharing _yClick here to view the table of contents |
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| 942 |
_2lcc _cBK _eFirst edition _hTX 911.3 .F5 _i.2021 A74 _k(CHM) _n0 |
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| 999 |
_c5007 _d5007 |
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