000			01890nam a22004097a 4500
003			OSt
005			20260119150152.0
008			210809b ||||| |||| 00| 0 eng d
020			_a9789814646086
020			_a9814646083
040			_beng _cFoundation University _erda
041			_aeng
082			_a658.84 _bC28 2015
100			_99436 _aCateora, Philip R. _eauthor
245			_aInternational marketing / _cPhilip R. Cateora, Mary C. Gilly, John L. Graham.
250			_aSixteenth edition.
250			_aInternational edition.
260			_aNew York : _bMcGraw-Hill Education, _c2015.
264			_42015.
300			_axxxiii, 637 pages : _billustrations ; _c26 cm _3resource _fvolume
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc _3resource
500			_a"Printed in the Philippines."--Copyright page.
500			_aGlossary : p. 602-610. Includes indexes.
505			_aAn Overview -- The Cultural Environment of Global Markets -- Assessing Global Market Opportunities -- Developing Global Marketing Strategies -- Implementing Global Marketing Strategies -- Supplementary Materials.
650		0	_93818 _aExport marketing
650		0	_96335 _aInternational business enterprises
650		0	_99437 _aInternational marketing
700			_99438 _aGilly, Mary C. _eauthor
700			_99439 _aGraham, John L. _eauthor
942			_2ddc _cBK _eSixteenth edition. _h658.84 _iC28 2015 _kGrad
999			_c5413 _d5413