000 03757cam a22005775i 4500
001 21770855
003 OSt
005 20260203154750.0
006 m |o d |
007 cr |||||||||||
008 171003s2018 gw |||| o |||| 0|eng
010 _a 2019760248
020 _a9783319498492
024 7 _a10.1007/978-3-319-49849-2
_2doi
035 _a21770855
035 _a(DE-He213)978-3-319-49849-2
040 _aDLC
_beng
_epn
_erda
_cDLC
050 _aG 155.A1
_b.2018 C36
072 7 _aBUS081000
_2bisacsh
072 7 _aKNS
_2bicssc
082 0 4 _a338.4791
_223
100 1 _aCamilleri, Mark Anthony,
_eauthor.
_914272
245 1 0 _aTravel Marketing, Tourism Economics and the Airline Product :
_bAn Introduction to Theory and Practice [Electronic resources] /
_cby Mark Anthony Camilleri.
250 _a1st ed. 2018.
264 1 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2018.
_42018
300 _aXXIV, 213 pages ;
_3Online resource
_b10 illustrations.
_fOnline resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
_3Online resource
347 _atext file
_bPDF
_2rda
490 1 _aTourism, Hospitality & Event Management,
_x2510-4993
505 0 _aPart 1: An Introduction to Travel Marketing -- Part 2: Tourism Economics -- Part 3: The Airline Product.
520 _aThis book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. "Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry." Phili p Kotler, S.C. Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA.
588 _aDescription based on publisher-supplied MARC data.
650 0 _aCommunication.
_97062
650 0 _aManagement.
650 0 _aMarketing.
_96062
650 0 _aTourism.
650 1 4 _aTourism Management.
_0https://scigraph.springernature.com/ontologies/product-market-codes/527050
_910665
650 2 4 _aMarketing.
_0https://scigraph.springernature.com/ontologies/product-market-codes/513000
_96062
650 2 4 _aMedia and Communication.
_0https://scigraph.springernature.com/ontologies/product-market-codes/412010
_914273
658 _aTourism Management;
_bTourism and Hospitality Marketing,
_cHOSM 304
776 0 8 _iPrint version:
_tTravel marketing, tourism economics and the airline product.
_z9783319498485
_w(DLC) 2017952023
776 0 8 _iPrinted edition:
_z9783319498485
776 0 8 _iPrinted edition:
_z9783319498508
776 0 8 _iPrinted edition:
_z9783319842554
830 0 _aTourism, Hospitality & Event Management,
_x2510-4993
_914274
856 _uhttps://drive.google.com/file/d/1pSEs3njHXULiL_wwGX1l3c8NbpFdu4aN/view?usp=sharing
_yClick here to view the full text
906 _a0
_bibc
_corigres
_du
_encip
_f20
_gy-gencatlg
942 _2lcc
_cERESOURCES
_e1st ed.
_hG 155.A1
_i.2018 C36
_k(CHM-E)
999 _c5455
_d5455