000 02607naa a2200313Ia 4500
003 OSt
005 20260204114915.0
008 260204s2012 xx 000 0 und d
040 _beng
_cFoundation University
050 _a(CBA-BAMM) LG 221 D35 B87
_bA5 B87 M37 2015 A44
099 _a1135
100 _aAlas-as, Merlyn,
_92193
_eauthor
245 1 0 _aImpact of online store to consumer buying behavior /
_cby Merlyn R. Alas-as and Laarni S. Serilo.
264 _aDumaguete City
_bFoundation Uiniversity,
_c2015.
_42015.
300 _avii, 56 leaves :
_bill. (col.) ;
_c28cm
_3volume
_fresources
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _3rdacarrier
_avolume
_bnc
502 _aUndergraduate thesis (BS in Business Administration major in Marketing Management) -- Foundation University, 2015.
504 _aIncludes bibliographical references and appendices
520 _aABSTRACT TITLE: IMPACT OF ONLINE STORE TO CONSUMER BUYING BEHAVIOR RESEARCHERS : Alas-as, Merlyn Serilo, Laarni :Bachelor of Science in Businesss DEGREE Administration :Foundation University UNIVERSITY ACADEMIC YEAR :2014-2015 Internet has developed in new delivery channels electronic transactions are increasing rapidly. This need has arisen to understand how they perceive directly to buy consumers .The purpose of this study is to review the factors felt reservation of consumers in online shopping. To this end, a survey was conducted and the 399 questionnaires were distributed among the people of dumaguete. Duumagueteños perception on the effects of online shopping was quantified using weighted mean method. The results of the survey analysis has shown that most of the people already shopping online and prefer to make their purchases online. Price, the trust, the convenience and the recommendations have been identified as important factors. Price was considered to be the most fascinating and affecting factor for the majority of dumagueteños. Most of the consumers hesitate not to do shopping online, because of the insecure payment and transactions systems.
650 _aOnline shopping.
_913723
650 _aConsumer behavior.
_96824
650 _aElectronic commerce.
_914619
650 _aInternet marketing.
_913723
658 _aProject Feasibility Study :
_bBusiness Administration (major in Marketing Management), Bachelor of Science in ;
_cFSB301 Project
700 _aSerilo, Laarni S.
_eauthor.
_914637
942 _2lcc
_cFS
_hLG 221 D35 B87
_iA5 B87 M37 2015 A44
_k(CBA-BAMM)
999 _c5534
_d5534