000			03541naa a2200373Ia 4500
003			OSt
005			20260304133412.0
008			260303s2017 xx 000 0 und d
040			_aFoundation University _beng _cFoundation University _dFoundation University
050			_a(CBA-BAMM) LG 221 D35 B87 _bA5 B87 M37 2015 A55
099			_a1523
100			_aAmbos, Antonio V., _92103 _eauthor
245	1	0	_aConsumer Buying Behavior of Dumagueteños Towards Generic Medicines / _cby Antonio V. Ambos, Alvin Kenneth F. Apuado, Cherry S. Argonista, Angelie S. Igos, and Bernadina P. Rivera.
264			_aDumaguete City _bFoundation University, _c2015. _42015.
300			_a60 leaves : _bill. (col.) ; _c28 cm _3volume _fresource
336			_3rdacontent _atext _btxt
337			_3rdamedia _aunmediated _bn
338			_3rdacarrier _avolume _bnc
500			_aA study examining consumer buying behavior of residents of Dumaguete City toward generic medicines.
502			_aUndergraduate thesis (Business Administration major in Marketing Management, Bachelor of Science in) -- Foundation University, 2015.
504			_aIncludes bibliographical references and appendices
520			_aIt was the objective of this study that the researchers may determine the buying behavior of Dumaguetenos towards Generic Medicines. The researchers selected the respondents with age groups from eighteen to seventy (18-70) as the target respondents. The survey questionnaires serve as the primary data gathering instrument for the respondents to answer. The distribution of the questionnaires handed to the people of the different barangays in Dumaguete City. On the basis of the vital findings of this study, the researchers made a conclusion that there is a great number of Dumaguetenos who are purchasing generic medicines. In addition, Duraguetenos are highly affected and or influenced by the attributes of generic medicines as they decide to purchase such aforementioned medicines. Moreover, Dumaguetenos are influenced by their peers, family, advertisemernts, Doctor's Prescription, the community and the price as to their buying decisions. In connection to the conclusions made, recommendations are as well formulated. The researchers would recommend that Dumaguetenos should purchase generic medicines since a number of localities had already purchased such and that they rate generic medicine as moderately effective. The researchers would as well recommend government agencies to promote consumption of generic medicines since several respondents weren't influenced due to lack of endorsement and that they still view such kind of medicine as ineffective and sub standard.
650			_aConsumer behaviors _93264 _xPhilippines
650			_aGeneric drugs _xMarketing _xPhilippines. _915119
650			_aPharmaceutical industry _xPhilippines. _915114
650			_aMarketing research _xPhilippines. _914317
658			_aProject Feasibility Study : _bBusiness Administration major in Marketing Management, Bachelor of Science in ; _cFSB301
700	1		_aApuado, Alvin Kenneth F., _93265 _eauthor.
700	1		_aArgonista, Cherry S., _92106 _eauthor.
700	1		_aIgos, Angelie S., _92107 _eauthor.
700	1		_aRivera, Bernadina P., _eauthor. _915122
856			_3 Consumer Buying Behavior of Dumagueteños Towards Generic Medicines _uhttps://drive.google.com/file/d/1oInXjziJYPAXBSLQzAsMVBJtrvyIqF1o/view?usp=sharing
942			_2lcc _cTH _hLG 221 D35 B87 _iA5 B87 M37 2015 A55 _k(CBA-BAMM)
999			_c5641 _d5641